Speakers
Mariusz Gąsiewski
CEE Mobile Gaming Lead, Google
CEO, Pollen VC
Art Director, AdQuantum
EVP of Product Strategy, AppsFlyer
Karen Cohen
AVP Product Marketing, AppsFlyer
Co-founder Verv Group
(Verv, Everydoggy, Slimkit, Predicted.io)
Co-founding investor
Pavel Livshits
Senior Partners Development Manager VCs – EMEA & LATAM, AppsFlyer
Senior Partner Relations Manager at
WN Events
Mobile growth marketing advisor
Co-founder & CEO, Made on Earth Games
President & GM, EMEA and LATAM, AppsFlyer
CMO, Ornament.Health
Co-founder, Ducky
Agenda
01:45pm – 02:00pm
Gal Ekstein
President & GM, EMEA and LATAM
Welcome to MAMA Cyprus
Opening remarks from AppsFlyer’s President and General Manager for EMEA and Latin America.
02:00pm – 02:30pm
Moderator: Pavel Livshits
Partnership Development – VCs at AppsFlyer
- Martin McMillan, CEO at Pollen VC
- Andrei Avsievich, Co-founding investor
- Luba Pashkovskaya, Co-founder at Verv Group
Growth in an economic downturn
As the world enters what is predicted to be a deep recession, we hear how leading app entrepreneurs and investors are preparing.
What are the implications for their business strategy, and how is their industry impacted? How do their business’s economics need to evolve? What does a recession mean for their growth / marketing strategy? And what is the venture capital view of the funding landscape?
02:30pm – 02:50pm
Ania Kochetkova
Mobile Growth Consultant
How to prepare your app/game for launch: early-stage ASO marketing
During this session, you will get information on how to use app stores opportunities to make your global launch successful. Primary ASO research as a way to contribute to the overall marketing strategy, pre-launch concept testing, early access & pre-order and more tips.
02:50pm – 03:10pm
Elena Kupriianova
CMO at Ornament Health
A calculated brand marriage: How to build an ROI-driven brand partnership
Brand partnerships are an increasingly common tactic in mobile app growth. We discuss what a true brand partnership looks like, KPIs that you should measure, and see what we can learn from the fintech industry.
03:40pm – 04:00pm
Mariusz Gąsiewski
Mobile Gaming Leads, Central & Eastern Europe at Google
The state of gaming 2022: Competition, monetisation, opportunities and challenges!
Mobile gaming is the most competitive category, and that competition drives innovation. We take a look at the most recent trends across the many different games categories and geographies, what can be learned for gaming and other app categories.
04:00pm – 04:30pm
Moderator: Karen Cohen
AVP Product Marketing at AppsFlyer
- Mariusz Gąsiewski, Mobile Gaming Lead,
Central & Eastern Europe at Google - Ivan Fedyanin, Co-founder at Ducky
- Yuriy Krasilnikov, CEO / Founder at Made on Earth Games
The state of gaming 2022: Growth, retention, and monetisation in the era of privacy
Mobile gaming is the most competitive category, and that competition drives innovation. We take a look at the most recent trends across the many different games categories and geographies, what can be learned for gaming and other app categories.
04:30pm – 04:50pm
Art Director & Head of Production at AdQuantum
Creative analytics: Analyzing advertising performance
Konstantin Konstantinov, Art Director & Head of Production at AdQuantum, discusses the importance of creative for advertising effectivenss, and the optimisation process using retrospective analysis and tagging across multiple different mobile app categories.
04:50pm – 05:15pm
Moderator: Yevgeny Peres
EVP Product Strategy at AppsFlyer
- Konstantin Konstantinov, Art Director & Head of Production
at AdQuantum - Elena Kupriianova, CMO at Ornament Health
The state of creative analytics
Creative optimisation has always been a crucial growth lever, but as platform privacy policies lessen the first party user data available to growth marketers, creative performance has become more important than ever. We hear from leading app marketing and creative experts as we review the state of creative analytics.
05:45pm – 06:15pm
Yuriy Krasilnikov
CEO / Founder at Made on Earth Games
Don’t stop building game studios and creating games even in crisis
06:15pm – 06:25pm
President & GM, EMEA and LATAM at AppsFlyer
Closing remarks
06:25pm – 11:00pm
